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  • Idea generation is only one step in the process of creative thinking

    Idea generation is only one step in the process of creative ...

    Let’s begin by making clear the distinction between innovation and creative thinking: if innovation consists of implementing new ideas, creative thinking is the essential preceding step that allows us to come up with those new ideas. Of course, the goal …

  • Ten keys to leading Creative Thinking and innovation in a company

    Ten keys to leading Creative Thinking and innovation in a company

    All companies have become aware that their future depends on their capacity to innovate, not only in terms of the product or technology, but also in processes, organisation and communication. Many companies understand that in order to innovate it is …